5 “New” Social Media Copywriting Rules for Dynamic Social Media Marketing
Writing for Social Media isn’t the same as writing traditional marketing copy. Traditional marketing copy tends to be one way and tends not to allow interaction with the reader. Social Media Marketing...
View Article9 Ways B2B Companies Can Embrace Social Media Marketing
B2B marketers. Raise your hands if you are uninterested in building closer relationships with your customers and new relationships with prospects. No hands? That’s very good. Because if you are...
View Article7 Offline Marketing Ideas for Your Client’s Website
As a website content optimizer (or website copywriter) the value you bring to your client must go beyond just writing web pages. Optimizing websites is crucial for any website success; equally...
View ArticleCopywriting for a Social Media World
These days it’s no longer enough just to be able to write online copy. Whether you’re a copywriter or write your own copy you now have to write it for social media and a social media audience. That...
View ArticleFoundations of Effective Copywriting – Persuasion
To be effective your marketing pieces must be able to persuade prospects to take the action you want them to take. Whether it is to sign up for a report or a class or buy your product or service or...
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